Digital Marketing Fundamentals

The Skills Valley
Last Update January 6, 2024
0 already enrolled

About This Course

This is an amazing course for someone interested in understanding digital marketing or online marketing and all the main channels that are frequently used to promote products and services online. In this course, we will look at what is SEO and how to best approach SEO for your Business. What is google ads and how to best approach it for your business. We will have a look at Facebook marketing and linked in marketing and finally finish with what is a funnel and how to build one for your own business. You don’t need to be a marketer to benefit from this course you will learn: What is online marketing and what are the channels How each channels work and how they can impact your company Understand when to use one more than the other What is a Funnel and how you can look at your own business from the funnel perspective. Once completed, you should understand the basics of online marketing, and you should approach it in any situation. Additionally you will receive exclusive access to a private Facebook group where we can discuss together and chat about specific online marketing issues. What are the requirements? There are no requirements to take this course. What is the target audience? This course is for people who want to expand their knowledge and expertise in online and digital marketing. It does not require previous online marketing experience. Enroll now inside this course, What is Digital Marketing or Online Marketing? Enroll Now!!!

Learning Objectives

Understanding basics of Digital Marketing or Online Marketing
Understanding basics of SEO (Search Engine Optimization)
Understanding basics of PPC (Pay Per Click) via Google Ads
Understanding basics of SMM (Social Media Marketing)
Understanding basics of Websites and Remarketing

Target Audience

  • People interested in the basics of online and digital marketing
  • Business Owners interested in digital marketing & online marketing
  • Marketing Managers interested in digital marketing & online marketing


2 Lessons

Exploring Digital Marketing

Learn the Essentials of Digital Marketing to Grow Your Business or Career Quickly. No Experience Required!
Components of Digital Marketing
The Marketing Funnel

What is Digital Marketing

What is SEO?

What is SMO?

What is SMM?

What is PPC?

What is Websites & Remarketing?


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The Skills Valley

6 Courses
20 Reviews
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