Digital Marketing Fundamentals

The Skills Valley
Last Update July 15, 2024
0 already enrolled

About This Course

**Online Live Course. No Pre-Recorded Videos**

Are you curious about digital marketing or online marketing? This course is perfect for you!

This course is specially designed for those who are planning to dive into the world of digital marketing without any prior knowledge. We’ll explore the main channels used to promote products and services online.

What You’ll Learn:

  • SEO: Understand what SEO is and how it is used to rank your website at the top of search engines like Google, Bing, Yahoo, etc.
  • SMO: Understand what SMO is and how to use it to make your brand known and recognised in the world of social media.
  • Funnels: Learn what a funnel is and how to build one for your business to see growth and recognition.
  • Basic Analytic Tools: Learn about the basic tools used for understanding website and social media traffic, engagement, etc.

and much more..

Why Take This Course?

  • Start your career in the future of marketing
  • Learn about online marketing channels and their impact on your company’s digital and overall growth.
  • Understand when and how to use each channel.
  • Gain insights into viewing your business from a funnel perspective.
  • Join an exclusive group for discussion and support.

and much more..

Who should enroll?

  • Anyone wanting to start or expand their knowledge of digital and online marketing basics.
  • No prior experience is needed.


Ready to Learn?

Enroll now in our Digital Marketing course and start your journey today!

Learning Objectives

Basics of Digital Marketing or Online Marketing
Basics of SEO (Search Engine Optimization)
Basics of SMO (Social Media Optimization)
Basics of PPC (Pay Per Click) via Google Ads
Basics of SMM (Social Media Marketing)


  • No previous knowledge is required.
  • Batches are limited to 5–10 members. The next batch starts on the 15th of the month.

Target Audience

  • People looking to start learning online and digital marketing
  • People interested in the basics or looking to expand knowledge of online and digital marketing
  • Business Owners interested in digital marketing and online marketing
  • Marketing Managers interested in digital marketing and online marketing


49 Lessons

Exploring Marketing & Digital Marketing

Learn the essentials of marketing and how it has evolved into digital marketing over time. Learn the basics of marketing and digital marketing to make yourself clear on the perspective of digital marketing before diving deep into it!
What is Marketing?00:00:00
What is Digital Marketing?00:00:00
Use of Digital Marketing00:00:00
How does Digital Marketing work?00:00:00
Components of Digital Marketing00:00:00
Open Questionnaire00:00:00

Digital Marketing Basics

Learn about the basics of SEO, SMO and their components.

Basics of SEO (Search Engine Optimisation)

Learn in depth about the basics of SEO. Learn On-Page, Off-Page, Link Building including their benefits, importance and applications.

Basics of SMO (Social Media Marketing)

Basics of PPC (Pay Per Click)

Basics of SMM (Social Media Marketing)

Basics of Technical SEO and its Importance


Your Instructors

The Skills Valley

5 Courses
20 Reviews
0 Students
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